Marketing Manager

Who We Are

We are VU of Pakistan, a leading E-Learning Based University in Pakistan. We are seeking a highly motivated Marketing Manager with 5 years of experience to enhance our brand presence and drive growth.

Responsibilities

• Develop and implement effective marketing strategies and campaigns
• Conduct market research to identify trends and customer needs
• Manage and optimize digital marketing channels
• Collaborate with the sales team to create promotional materials
• Analyze campaign performance and adjust strategies accordingly

• MBA/BBA/BS in Marketing, Advertising, or Media & Communication
• At least 5 years of experience in managing and devising strategies for both social and traditional media campaigns
• Skilled in platform-specific marketing for Facebook, Instagram, LinkedIn, YouTube, TikTok, and others
• Experienced in managing social media calendars, paid advertising, community engagement, and analytics
• Knowledge of interpreting key metrics like TRP/GRP, reach, CPM, and managing media budgets with a focus on ROI
• Ability to generate and analyse reports, interpret data, and derive actionable insights for strategic decision-making
• Sound understanding of SEO/SEM and familiarity with AI-powered marketing tools and legal requirements
• Relevant certifications will be considered an asset
• Excellent command over spoken and written English
• Strong interpersonal and public relation skills
• IT proficiency is a must
• Proven experience in marketing, particularly in the accounting sector