Marketing Manager

We are VU of Pakistan, a leading E-Learning Based University in Pakistan. We are seeking a highly motivated Marketing Manager with 5 years of experience to enhance our brand presence and drive growth.

Job Specification

• MBA/BBA/BS in Marketing, Advertising, or Media & Communication.
• At least 5 years of experience in managing and devising strategies for both social and traditional media campaigns.
• Skilled in platform-specific marketing for Facebook, Instagram, LinkedIn, YouTube, TikTok, and others, including social media calendars, paid advertising, community engagement, and analytics.
• Experience interpreting key metrics like TRP/GRP, reach, and CPM, and managing media budgets with a focus on ROI and cost-benefit analysis.
• Ability to generate and analyze reports, interpret data, and derive actionable insights for strategic decision-making.
• Sound understanding of SEO/SEM and familiarity with AI-powered marketing tools and legal requirements.
• Relevant certifications will be considered an asset.
• Excellent command over spoken and written English.
• Strong interpersonal and public relations skills are required.
• IT proficiency is a must.
• Proven experience in marketing, particularly in the accounting sector.