Social Media Manager (Remote)

Cafe Liza, a community-focused independent coffee shop, is seeking a passionate and creative Social Media Manager. Based in Cumbernauld and operating in the accounting industry, we aim to foster genuine connections through our online presence. As a fresh graduate, you will have the opportunity to be part of a vibrant team that enhances our brand visibility while engaging with our community.

Responsibilities

• Develop and execute social media strategies to promote our brand and services.
• Create compelling content for various platforms (Facebook, Instagram, Twitter).
• Monitor and analyze performance metrics to optimize engagement.
• Collaborate with the marketing team to align social media campaigns with business goals.
• Engage with followers and respond to comments and messages promptly.
• Stay up-to-date with industry trends and emerging social media platforms.

Services Required

• Social Media Management – Daily scheduling, posting, cross-platform consistency.
• Content Strategy & Creation – Engaging daily posts (images, quotes, short videos) tailored to both book promotion and café marketing.
• SEO Captions & Copywriting – Write captions with Islamic expressions and keywords, optimise hashtags for discoverability.
• High Community Engagement – 200 authentic daily comments, proactive interaction, DM responses, and relationship building.

Responsibilities

1. Minimum Daily Engagement

• Leave minimum 200 meaningful comments per day (using our prepared comment banks + personalised tweaks).
• Engage with book lovers, book clubs, Muslim lifestyle creators.
• Engage with local café/foodie accounts and hashtags.
• Engage with trending posts and relevant hashtags (e.g., Ramadan, Palestine, Muslim youth).
• Respond to all DMs and comments within 24 hours.

2. Minimum Content Uploading

• Upload 2 posts per day:
  • 1 Book-related post (quotes, reviews, character spotlights, reels).
  • 1 Café-related post (coffee reels, food shots, customer highlights).
• Upload 3–4 stories per day (polls, reminders, behind-the-scenes, reshares).
• Post at least 3 reels per week (mix of café + book content).
• Use hashtags, SEO captions, and geotags to maximise reach.

3. Minimum Collaboration Outreach

• Engage with UK Muslim micro-influencers, bookstagrammers, and café bloggers.
• Support with arranging collaboration posts (free coffee/books in exchange for mentions).

4. Minimum Giveaways & Campaigns

• Run 1 giveaway per month (alternating between café and book).
• Encourage followers to like, follow, and tag friends for viral reach.

5. Minimum Growth Strategy

• Apply platform-specific strategies (hashtags, reels, trends).
• Suggest new ideas for campaigns, promotions, and seasonal events.

Minimum Key Performance Indicators (KPIs)

• Follower Growth: +500 new followers/month across platforms.
• Engagement Rate: 5–10% likes + comments per post.
• Comment Quality: 200 natural, non-spammy comments/day.
• Customer Interaction: At least 20 meaningful interactions/week.
• Sales & Footfall Impact: Measurable increase in book orders + café visits (tracked via discount codes or mentions).
• Consistency: 2 posts, 200 comments, and daily stories uploaded without delay.

• Strong written and verbal communication skills.
• Proficiency in graphic design tools (Canva, Adobe Suite) is a plus.
• Familiarity with social media analytics tools (e.g., Hootsuite, Google Analytics).
• Creative thinking and ability to work independently.
• Basic knowledge of accounting concepts is an advantage.