Area Sales Manager – Modern Trade

United Industries Limited (UIL) is recruiting an Area Sales Manager for Modern Trade (LMT & IMT) to drive sales growth and manage relationships with large and intermediate modern trade channels. This role is crucial for expanding our market presence in organized retail.

Key Responsibilities

• Manage and develop sales strategies for Large Modern Trade (LMT) and Intermediate Modern Trade (IMT) channels
• Build and maintain strong relationships with key decision-makers in major retail chains
• Achieve sales targets and volume objectives for assigned modern trade accounts
• Negotiate shelf space, promotional activities, and favorable terms with retail partners
• Monitor competitor activities and market trends within modern trade channels
• Coordinate with marketing teams to execute in-store promotions and campaigns
• Ensure optimal product availability, visibility, and merchandising in retail outlets
• Analyze sales data and prepare regular reports on market performance and opportunities
• Develop and execute trade marketing initiatives to drive brand visibility
• Manage budget allocation for trade promotions and marketing activities
• Train and guide field sales teams on modern trade operations
• Resolve operational issues and payment collection matters with retailers

• Proven experience in modern trade sales management, preferably in FMCG sector
• Strong understanding of Large Modern Trade and Intermediate Modern Trade operations
• Excellent negotiation and relationship management skills
• Strategic thinking with ability to develop and execute sales plans
• Strong analytical skills for market analysis and performance tracking
• Proficiency in MS Office and sales analytics tools
• Bachelor's degree in Business, Marketing, or related field
• MBA is a plus