Manager

Manager – Brand Licensing

The International Cricket Council (ICC) is the global governing body for the sport, which administers all aspects of international cricket.

We are currently looking for a Manager – Brand Licensing, based at the ICC headquarters in Dubai, UAE. The role will report to the Vice President – Commercial & Operations. The Brand Licensing Manager is responsible for managing the ICC’s global licensing and merchandising programmes, driving sales growth, ensuring effective brand representation and commercial growth across all men’s and women’s events, as well as during non-event windows.

This role encompasses licensing, merchandise, e-commerce, travel and tours, memorabilia, franchising, and new programme development.

The Brand Licensing Manager will develop strategy, negotiate with partners, and oversee the execution of all licensing activities ensuring both commercial success and operational excellence. The role requires both commercial acumen and the ability to deliver innovative, fan-focused programmes that deepen engagement and drive revenue.

Principal Accountabilities

Strategy

• Develop and implement strategies to maximise the commercial potential of the ICC brand through licensing and merchandising programmes.
• Expand ICC’s e-commerce licensing programme, online marketplaces, and direct-to-consumer channels.
• Identify and launch new product categories, licensing models, and market opportunities that align with ICC’s business objectives.
• Ensure licensees comply with ethical manufacturing, sustainability, and fair-trade standards.
• Adapt licensing strategies to regional markets, respecting cultural preferences and IP regulations.

Negotiation

• Lead sales, procurement, negotiation and contracting for all licensees.
• Collaborate with finance and legal teams on agreements and revenue forecasts.
• Manage third-party sales agencies.
• Oversee internal reporting, sales tracking and KPI monitoring.

Execution

• Build and maintain strong relationships with licensing partners, manufacturers, retailers, and distributors.
• Safeguard the ICC brand by monitoring agreements, tackling counterfeit products, and enforcing trademarks.
• Collaborate with licensees on product innovation and market research.
• Work with marketing teams to deliver campaigns promoting licensed products.
• Integrate licensing programmes into ICC events (fan zones, hospitality, merchandising activations).
• Manage budgeting, forecasting, and financial tracking of licensing programmes.
• Ensure compliance with IP, consumer protection, sustainability, and international trade laws.
• Provide reporting and insights on programme performance, revenue projections, and ROI.

• Bachelor’s degree in business, marketing, sports management, or related field (MBA or licensing/brand certifications an advantage).
• 5–7 years’ experience in sports marketing or licensing programmes, with account management, IP, or event experience.
• Strong knowledge in licensing, brand compliance, contracts, and global merchandising markets.
• Experience managing sales agencies, data providers, and consultancies.
• Understanding of cricket and the commercial rights landscape.
• Proven negotiation skills with finance and legal support.
• Ability to deliver multiple campaigns on time and within budget.
• Skilled in using analytics to inform decisions and build business cases.
• Excellent communication, negotiation, strategic thinking, and project management skills.
• Proactive, solutions-focused, adaptable, detail-oriented and results-driven.
• Strong stakeholder focus, collaboration, and teamwork abilities.

Conditions of Employment

• The role is based at ICC headquarters in Dubai, UAE.
• The selected candidate will be required to provide two recent work references.
• Compensation will be commensurate with qualifications and experience.