Sponsorship and Hospitality Manager

Responsible for maximising the Organisation’s commercial revenue, including but not limited to, sponsorship and matchday hospitality; by identifying new and developing existing relationships with Sussex Cricket’s partners and key stakeholders.

Ensure the commercial portfolio is proactively managed, through contract servicing and relationship management; whilst ensuring a progressive, data-driven, and outcome-led approach.

Key Responsibilities

Commercial Sales

• Design and implement a strategy for identifying, prospecting and engaging with potential new clients
• Identify and develop new sponsorship opportunities, including traditional and digital
• Ensure sponsorship and hospitality bookings are profitable, and where appropriate deliver year-on-year growth
• Contact and visit potential clients to prospect for new business and grow commercial revenue
• Represent the Organisation at corporate and networking events to proactively seek new business
• Negotiate and agree terms of business with new clients
• Ensure a data-driven and outcome-led approach is adopted across the sponsorship and hospitality portfolio
• Accurately record client details within the CRM system, growing the corporate network
• Responsible for the organisation, management, delivery and ultimately growth of our premium networking group, The Boundary Club
• Proactively sell matchday hospitality packages, focussing on both client retention & acquisition
• Ensure that the administration of matchday hospitality is undertaken accurately
• Proactively deal with inbound sponsorship and matchday hospitality enquiries by providing clients with timely and accurate quotations
• Ensure all matchday hospitality products and purchases are connected to the ticketing platform
• Proactively contact existing customers to encourage repeat bookings for matchday hospitality
• Liaise with the Commercial Support and Ticketing Manager to ensure all sponsor and hospitality clients receive their tickets and memberships
• Identify networking opportunities to attend to help grow revenues across the Sussex Cricket portfolio
• Ensure each commercial contract is serviced effectively by coordinating required activities across the Organisation and within the Commercial team
• Liaise with Commercial colleagues and external marketing partners to ensure sponsorship and hospitality products are marketed effectively

Relationship Management

• Engage with sponsors and hospitality guests during match days to ensure their customer experience is maximised
• Gain an in-depth understanding of each client’s business, whilst identifying future opportunities to expand their relationship with Sussex Cricket
• Seek feedback and data-driven insight into the effectiveness of their relationship with Sussex Cricket
• Maintain and develop positive relationships with existing clients
• Deliver an end of year impact report for each major sponsor and any other documentation as requested by the Director of Growth

Miscellaneous

• Other reasonable and related duties as requested by either the Director of Growth or the Chief Executive