SENIOR PPC SPECIALIST

IT Verticals is seeking a Senior PPC Specialist with expertise in search and social advertising to drive our paid marketing initiatives. This role offers excellent opportunities to manage complex advertising campaigns while maximizing ROI through strategic PPC management.

Campaign Management Responsibilities

• Design and manage comprehensive PPC campaigns across Google Ads, Bing Ads, and social platforms
• Develop strategic keyword research and competitive analysis for optimal campaign performance
• Create compelling ad copy and optimize landing pages for maximum conversion rates
• Monitor campaign budgets, bid strategies, and performance metrics continuously
• Implement advanced targeting strategies and audience segmentation techniques
• Generate detailed performance reports and provide actionable insights to stakeholders
• Stay updated with PPC platform changes and industry best practices

• Senior-level experience in PPC campaign management and paid advertising
• Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other major platforms
• Strong understanding of search engine marketing and social media advertising
• Proficiency in analytics tools including Google Analytics and conversion tracking
• Data-driven approach with excellent analytical and optimization skills
• Knowledge of A/B testing methodologies and performance optimization
• Strong communication skills for client reporting and strategy presentation
• Google Ads certifications and other relevant digital marketing credentials preferred